Notes & Instructions
Today’s strategy is to educate your buyers of the different types of builders out there and that they are not all the same. Record a short video explaining the 3 types of builders or use the editable template provided. You could use a graphic for each type of builder to create a carousel post. Be sure to tag some of your recommended builders for each type and share this post to your stories. **If you area does not have these type of builders, please replace it with the appropriate builder types for your area/country**
Strategy Type
Template
Strategy Day
Day 26
Notes & Instructions
Today’s strategy is to educate your buyers of the different types of builders out there and that they are not all the same. Record a short video explaining the 3 types of builders or use the editable template provided. You could use a graphic for each type of builder to create a carousel post. Be sure to tag some of your recommended builders for each type and share this post to your stories. **If you area does not have these type of builders, please replace it with the appropriate builder types for your area/country**
Strategy Type
Template
Strategy Day
Day 26
Recommended Caption (copy & paste)
3 types of builders 🤔 Which one is right for you?
When it comes to residential home builders, there are three main types: tract, spec, and custom. Each has its own set of advantages and considerations for new construction homebuyers like you. Let’s explore them together!
👷♀️ Spec Builder – These builders start constructing homes without a buyer, speculating on selling them for profit. Pros: Wide price range, unique homes, local business. Cons: Limited customization, smaller business. [Tag spec builder(s)]
👷♀️ Production (Tract) Builder – Established builders, often with a statewide or national presence. They focus on specific neighborhoods, constructing dozens or hundreds of homes. Pros: Competitive prices, move-in ready, model homes, reputable builders. Cons: Less flexibility in floor plans, smaller lots, budget-conscious. [Tag production builder(s)]
👷♀️ Custom Builder – If you have a vision, custom builders can bring it to life! They offer extensive customization options, limited only by your budget and local regulations. Pros: Full customization, build on your lot, personalized service. Cons: Higher price, longer wait, visualization challenges, upfront costs. [Tag custom builder(s)]
Still unsure which builder suits your needs? Contact me today, and together we’ll find the perfect match for your dream home! 🏡✨
Follow me for all things [CITY] & Real Estate 👍
Buy | Sell | Lease | Invest
📱 Your Number
✉ Your email address
🌐 Your Website
🏢 Your Brokerage
Recommended Hashtags
Example Post
3 types of builders – Which one is right for you?
There are three business models that define most residential home builders: tract, spec, and custom. Each of these models offers different benefits and drawbacks for new construction homebuyers to consider. I also tagged my recommend builders for each type in each section.
👷♀️ Spec Builder – “Spec” is short for “speculative”, because spec builders buy a lot and start building even without a buyer yet, “speculating” that they can sell the home for a profit when done. Pros (Wide range of price points, local business, unique homes) Cons (less customizable, small business) – @StarlightHomes
👷♀️ Production (Tract) Builder – Generally big, established builders that are often Statewide if not national companies. They are generally in just a few neighborhoods in a city and build dozens or hundreds of homes in each neighborhood. They generally have a set number of floor plans and features to choose from in their own design center, without too much flexibility. Pros (price, move-in ready, model homes, established builders) Cons (Not fully customizable floor plans, smaller lots, budget-conscious) – @PulteHomes they built my new home!
👷♀️ Custom Builder – You can have anything you want because you’re paying for it! Custom builders can build you practically anything, limited only by your budget, imagination, and local building or neighborhood regulations. Unlike the two other builder types, custom builders do not start building until they have a buyer. Pros (customizable, build on your own lot, white-glove treatment) Cons (price, long wait, harder to visualize, higher non-refundable upfront costs) – @PartnersInBuild
Still have questions? Contact me today to see which builder is right for you!
Follow me for all things Houston & Real Estate 👍
Buy | Sell | Lease | Invest
📱 (555) 555-5555
✉ john@johndoe.com
🌐 johndoe.com
🏢 John Doe Realty
.
.
.
.
#builders #homebuilders #customhomes #customhomebuilders #spechomes #spechomebuilders #productionbuilders #productionhomebuilders #modelhomes #homecustomizations #customhome #buyingahome #buildingahome #dreamhome #realtor #realtors #realestate #houstonrealestate #houstonrealtor #houston #houstontx
Recommended Caption (copy & paste)
3 types of builders 🤔 Which one is right for you?
When it comes to residential home builders, there are three main types: tract, spec, and custom. Each has its own set of advantages and considerations for new construction homebuyers like you. Let’s explore them together!
👷♀️ Spec Builder – These builders start constructing homes without a buyer, speculating on selling them for profit. Pros: Wide price range, unique homes, local business. Cons: Limited customization, smaller business. [Tag spec builder(s)]
👷♀️ Production (Tract) Builder – Established builders, often with a statewide or national presence. They focus on specific neighborhoods, constructing dozens or hundreds of homes. Pros: Competitive prices, move-in ready, model homes, reputable builders. Cons: Less flexibility in floor plans, smaller lots, budget-conscious. [Tag production builder(s)]
👷♀️ Custom Builder – If you have a vision, custom builders can bring it to life! They offer extensive customization options, limited only by your budget and local regulations. Pros: Full customization, build on your lot, personalized service. Cons: Higher price, longer wait, visualization challenges, upfront costs. [Tag custom builder(s)]
Still unsure which builder suits your needs? Contact me today, and together we’ll find the perfect match for your dream home! 🏡✨
Follow me for all things [CITY] & Real Estate 👍
Buy | Sell | Lease | Invest
📱 – Your Number
✉ – Your email address
🌐 – Your Website
🏢 – Your Brokerage
Recommended Hashtags
Example Post
3 types of builders – Which one is right for you?
There are three business models that define most residential home builders: tract, spec, and custom. Each of these models offers different benefits and drawbacks for new construction homebuyers to consider. I also tagged my recommend builders for each type in each section.
👷♀️ Spec Builder – “Spec” is short for “speculative”, because spec builders buy a lot and start building even without a buyer yet, “speculating” that they can sell the home for a profit when done. Pros (Wide range of price points, local business, unique homes) Cons (less customizable, small business) – @StarlightHomes
👷♀️ Production (Tract) Builder – Generally big, established builders that are often Statewide if not national companies. They are generally in just a few neighborhoods in a city and build dozens or hundreds of homes in each neighborhood. They generally have a set number of floor plans and features to choose from in their own design center, without too much flexibility. Pros (price, move-in ready, model homes, established builders) Cons (Not fully customizable floor plans, smaller lots, budget-conscious) – @PulteHomes they built my new home!
👷♀️ Custom Builder – You can have anything you want because you’re paying for it! Custom builders can build you practically anything, limited only by your budget, imagination, and local building or neighborhood regulations. Unlike the two other builder types, custom builders do not start building until they have a buyer. Pros (customizable, build on your own lot, white-glove treatment) Cons (price, long wait, harder to visualize, higher non-refundable upfront costs) – @PartnersInBuild
Still have questions? Contact me today to see which builder is right for you!
Follow me for all things Houston & Real Estate 👍
#builders #homebuilders #customhomes #customhomebuilders #spechomes #spechomebuilders #productionbuilders #productionhomebuilders #modelhomes #homecustomizations #customhome #buyingahome #buildingahome #dreamhome #realtor #realtors #realestate #houstonrealestate #houstonrealtor #houston #houstontxBuy | Sell | Lease | Invest
📱 – (555) 555-5555
✉ – john@johndoe.com
🌐 – johndoe.com
🏢 – John Doe Realty